Granest lists and sells premium residential property across five English-speaking markets. Each office had grown its own signage, listings and collateral, and nothing looked related.
The brand needed a single mark that reads at motorway distance and at app-icon scale, holds up in print and on screen, and feels international rather than local.
Short declarative language. Generous space. No exclamation, no urgency tactics — the property is the argument.
One system across five markets. Local addresses change; the mark, palette and type never do.
Dark editorial base with a single warm accent. Geometric sans, tight tracking, photography doing the emotional work.
X equals the height of the icon. Keep X clear on all four sides — no type, rule, photograph edge or crop inside it.
Below these sizes the notch closes up. Use the icon alone instead.