Morthern
Real
Estate
Brand Guidelines
Version 1.0 · 2026
Logo
Construction
Two offset chevrons joined by diagonal strokes, drawn on a 48×48 unit grid at a constant 5.8-unit stroke weight.
Clear space
Morthern
Minimum clear space on all sides equals the height of the icon. Keep this zone free of text, edges, and other graphics.
Minimum size
24px / 0.25in — icon
Morthern
120px / 1in — full lockup, measured by wordmark width
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02
Logo
Variations & usage
Morthern
Primary
Morthern
Reversed
Morthern
Monochrome
Icon only
Don't
Recolor the icon
Stretch or distort
Add shadows or effects
Rearrange the elements
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Color
Palette
Periwinkle
#5B5BD6
91, 91, 214
Primary — icon, CTAs, links, accents
Ink
#1A1A2E
26, 26, 46
Body text, headlines, dark surfaces
Stone
#EDEAE5
237, 234, 229
Sheet & section backgrounds
Warm White
#F2EFE9
242, 239, 233
Panel & card backgrounds
Gray
#9CA3AF
156, 163, 175
Secondary text, captions, metadata
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Typography
Inter
A single-family system across every weight keeps the brand consistent from headline to caption.
Light 300 — Aa
Regular 400 — Aa
Medium 500 — Aa
SemiBold 600 — Aa
Bold 700 — Aa
ExtraBold 800 — Aa
Display / 800
Find Your Place.
Heading / 700
Maple Drive Residence
Subhead / 600
$1,290,000 · For Sale
Body / 400
3 bed · 2 bath · 1,850 sqft in Austin, Texas
Caption / 500
Premium Real Estate
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Case study
Brand in application
Morthern
Find Your
Place.
Out-of-home & digital
Morthern
Stationery
FOR SALE
Morthern Realty
VIEW LISTING
Yard signage
Morthern
Maple Drive Residence
$1,290,000
Schedule a Tour
Mobile app
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